I'm soooo happy! I never enjoyed it the first time around and am glad I won't have to scrounge on eBay to find a used one at a ridiculous price.
The article also mentions something about having a digital version, which I didn't really understand...

This could be big news for old-school photogs and Polaroid artists, assuming the "made in China" label won't be a turn-off. China's production rep isn't exactly great, lately.

I'm sure that a digital camera with built-in printer will hit the market about the same time. Sorry Polaroid, your time has come and gone.

The one thing you can do with Polaroids that can't be mimicked with new technology is rubbing the image as it's developing. If you know where in the frame someone's head will be, you can create blurry colored lines that circle it or radiate from it.

Did you have a Polaroid back in the day? I've noticed that I take a bajillion digital pics, and have yet to print most of them...I wonder if digital Polaroids would really catch on?

And if you can't wait, you can buy a limited edition, original SX-70 camera complete with expired film (dated 1981) for only $430!!!

*goes to look for my Polaroid camera*

If they bring Polaroid back in the same or similar form as the original then it won't last long.

Getting an instant picture using harsh chemistry in a small, uneditable, low resolution format will be a losing gimmick.

We are very used to getting high res images, and printing as many copies as we want with no loss in quality. Photoshopping them at high res and putting them easily into our emails is hard to beat with a way lower quality product.

I think the low quality and expense of "instantness" will be it's quick downfall.

But then I didn't buy Microsoft stock either. :(

Suebe, if I were rich I'd be all over that! I was just thinking "I wish they'd make more of that cool collapsible one..." But that's a lot of dough for a camera you can't even use anymore (or can you? Does modern Polaroid film work with the original cam?). And what language is the book in? *sigh* I'll wait until I can get my hands on a new one....

I know for fashion, modelling, and other castings, the ease of snapping a picture of a sample design or an interested hopeful, or fresh new face is still really important, and Polaroids were heavily employed in this field.
Now, if that's enough to keep the company afloat this time around, I'm not sure.

you NEVER ever shake a Polariod picture. Ever!

Actually they were not used that much in a professional way. they were just so poor in quality that very few professionals would use them. If you were a serious model you paid for some pro head shots. They were not that expensive and you usually needed quite a few copies for distribution.

My studio owned an 8 x 10 polaroid camera and the only use it had was taking an image of a still life to use as a draft for the client.
Everything is digital today from original image to finished pre-press output.

Polaroid and professional never should appear in the same sentence. ;)

i put them in my armpits, as gross as it sounds.

I had a Polaroid up until a few years ago. I put it in the "free box" when I didn't think I would be able to find film for it anymore.

there has a to some sort of "green" gimmick;

biodegradable, made from 100% hemp.. something like that.

and none of that "proceeds goto.." nulls**t

Great to see it's back. Had a lot of fun with mine many years ago. Nothing looks quite like a polaroid photo.